international

Traton managed to increase sales revenues by 1% in 2024, reaching €47.5 billion. Despite slightly lower unit sales, the group states it benefited from a favorable market mix, effective pricing strategies, and strong performance in its financial services segment, which saw a 22% rise in revenue. This...

Teams in Sweden, Germany, and the U.S. worked in close partnership to ensure seamless deployment of the autonomous driving software. This included establishing a well-defined process for software release and testing, which now features a structured cadence: offline testing, closed-course evaluations...

The rebranding "is driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience", as stated by the manufacturer.