IAA 2024: a record edition comes to an end. 1,700 exhibitors and about 145,000 visitors registered

IAA 2024 closed its doors on 22 September 2024, with the last weekend of the exhibition dedicated in particular to drivers and families, as explained by VDA president, Hildegard Muller, here. According to the organizers, the event attracted nearly 1,700 exhibitors from 41 countries — a 21% increase compared to 2022. International participation reached a record-breaking 72%, with over 145 world and European premieres presented, proving that the future of mobility in this industry is already a reality.

Visitor numbers reached approximately 145,000, marking round about 10 percent increase over 2022. The share of international trade visitors rose significantly to over 45%, with the Netherlands, China, and Sweden being the most represented countries.

Press coverage at IAA Transportation 2024

In terms of press coverage, over 1,400 journalists from 52 countries attended to report on the latest developments and innovations at the event. Half of the journalists came from abroad. Exhibitors held over 80 press conferences, with the majority of coverage—76%—focused on international media outlets from 116 countries. Indeed, as media partner of the exhibition, Sustainable Truck&Van attended the event in Hannover. We’ll keep on covering, with fresh news and in-depth interviews recorded at the premises.

Test drives and the dates of the 2026 edition

Renowned manufacturers offered test drives in 60 vehicles. In total, there were over 6,300 test drives, more than 2,200 on the cargo-bike course, and over 450 in the driving school. These numbers are nearly 15 percent above the previous IAA TRANSPORTATION record.

The next IAA TRANSPORTATION will take place from September 15-20, 2026, in Hannover, with Press Day on Monday, September 14, 2026.