Freight mobility specialist Einride announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee. This initial wave will support PepsiCo’s Frito-Lay food distribution by electrifying some routes in the Memphis region.

A key food and beverage customer for Einride in the U.S. and the U.K., PepsiCo aims to reduce emissions with this partnership. By leveraging Einride’s offering of connected electric trucks, charging infrastructure and digital freight platform that optimizes operations with data-driven insights, PepsiCo aims to reduce its Scope 3 emissions, often the largest and most challenging source of emissions for companies.

Five Einride electric trucks in operation

The fleet of five vehicles, which are operated with drivers from Frito-Lay’s Memphis-based carrier partner Armstrong Transportation, is projected to transport over 2,500 loads annually, covering nearly 200,000 miles. Einride has installed a 700 kW private charging station at Armstrong’s yard, allowing Frito-Lay to unlock electric freight operations quickly without complexity or costly overhead investments.

Statements from Einride and PepsiCo

“PepsiCo’s decarbonization strategy is not one-size fits all. We’re continuously looking for new and innovative ways to reduce our Scope 3 emissions. Our three-way partnership with Einride and Armstrong Transportation has built a scalable, turn-key approach to electrification-as-a-service with sustainability at the center of our joint goals,” said David Allen, Vice President and Chief Sustainability Officer for PepsiCo Foods North America.

“We are proud to deploy our technology in partnership with the PepsiCo team, given their ambition to cut emissions at scale with decarbonized freight,” added Robert Falck, CEO and Founder of Einride. “These operations will accelerate a cleaner, more efficient supply chain, while showcasing that going electric with freight operations is not just possible, but essential.”

Highlights

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